Brian Tyrrells Nissan
Phone: +647 886 5299
Tyres Brands: Cooper Tires, Hankook, Yokohama
Address: 18 Campbell Street, Tokoroa
Opening Hours: Monday to Friday: 08:00 – 17:00, Saturday: Close, Sunday: Close.
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▷ Hankook Tyres
Tokoroa is the fifth-largest town in the Waikato region of the North Island of New Zealand and largest settlement in the South Waikato District. Located 30 km southwest of Rotorua, close to the foot of the Mamaku Ranges, it is midway between Taupo and Hamilton on State Highway One.
Surrounding the township are many dairy farms and plantation forests. There are many scenic reserves around the town – the artificial lake ‘Moana-Nui’ (formed by damming the Matarawa Stream) lies within a recreational park.
Tokoroa lies in the centre of a triangle made up of the tourism destinations of Rotorua, Waitomo and Taupo. There are also about 45 recreational lakes within less than an hour’s drive of Tokoroa.
Tokoroa is a town of over 13,600 people. Tokoroa is a multicultural town, with about 35% of the population being Māori and another 20% from the Pacific Islands (mainly the Cook Islands). The remaining 45% of the population is made up mainly by NZ Europeans.
The economic lifeblood of Tokoroa is forestry, centred at the nearby Kinleith Mill; and dairy farming. In 1995, Fonterra built the southern hemisphere’s largest cheese factory in Lichfield,[8] some 5 km north of the town. Recently, due to an increase in dairy prices, large amounts of previously forested land either have been or are in the process of being converted into farmland.
The main agricultural activities of the district are sheep and dairy farming. Forestry is still, however, the primary and most important industry to the district. Timber is milled and processed at Kinleith. Over recent years, the sharp decline in timber processing has seen the majority of raw logs shipped offshore. Most of the Kinleith workers live in Tokoroa, with a small number commuting from other South Waikato towns. Tokoroa is a marketing and servicing centre for agriculture, inline with other associated industries. These other industries include (but are not limited to): the manufacture of cheese (and related dairy products [via Fonterra]), specialised wooden boxing, timber joinery, saw milling, general engineering, and the quarrying of building (masonry) stone. Source: https://en.wikipedia.org/wiki/Tokoroa
Hankook Tyres History
Hankook’s origins date back to the 1940s in South Korea, making it the first Asian manufacturer in history. Other brands had some manufacturing plants in this part of the world, but Hankook was the first to come out specifically from there.
One of the things that attracted the most attention from the beginning was the size of its facilities, which are still in Seoul today. At first, it made not only tires for cars but also for airplanes, as well as synthetic compounds for other industries.
The number of factories was expanded. First in other locations in Korea, then in Japan and China and later, after great success in their sales, they decided to establish subsidiaries in the United States. Shortly after they did the same in Europe, opening a headquarters in Germany.
Hankook wants to become a premium tire brand Currently, the South Korean manufacturer is the seventh worldwide in revenue, registering a total of 5.3 billion euros in 2017, so the goal that has been set is not easy. Investment in marketing and advertising, as well as placing the accent on high-end car brands and competition are the main pillars on which the manufacturer operates.
Hankook knows that it has come later than other manufacturers and that they are well established. Despite being a relatively young brand, born in 1941 and turning 77 last May, it has managed to open a gap between European, North American and Japanese manufacturers, which occupy the top positions in sales worldwide.
Hankook is the third largest Asian brand in the world in terms of turnover, only ahead of Bridgestone and Sumitomo. As shown in the table, drawn up according to data from the ETRMA (European tire manufacturers association), the gap between the first two brands, Bridgestone and Michelin, and the rest is remarkable, being the only ones that exceed 20,000 million euros in annual income.
Despite this, Hankook begins to close the gap with its immediate competitors: Pirelli and Sumitomo are close. In fact, in recent years, Hankook has not stopped growing in turnover, experiencing growth between 2015 and 2016 of 4% and almost 1% between 2016 and 2017. Its range supplies tires for both passenger cars and heavy vehicles and light, as well as competition.
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