Cranefield Automotive & Tyres
Phone: +64 9426 4843
Tyres Brands: Cooper Tires, Pirelli, Michelin, Yokohama, Hankook.
Address: 37 Wainui Road, Stanmore Bay, Silverdale, Auckland.
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 08:00–12:00, Sunday: Close.
About Cranefield Automotive & Tyres
TYREWORX is a leading company, made up of independent tyre retailers in New Zealand
It is an organization that has different owners, but all of them retain their image and essence, and it is fully owned by each distributor, who have their own stores.
As each store is independent, they can offer different products and services to suit your needs. These include roof repairs; sale of batteries; wheel alignments; supply, adjustment and balancing of tires; sales of alloy wheels; suspension repairs and upgrades, among others.
They work with an excellent range of tyres brands, and they include TOYO, NANKANG, YOKOHAMA, GT RADIAL, MICHELIN, PIRELLI, GOODYEAR and HANKOOK.
The owner of the tyre shop runs each store, but they maintain their identity and image, and above all the quality of care and service in the same way, so that their customers choose them in any Tyreworx store they go to, even if it is not from the same owner.
If you are looking to have your vehicle in excellent condition, do not hesitate to contact the Tyreworx team today to meet them and get a free quote according to what you are looking for!
▷ Hankook tires
Hankook Tyres History
Hankook’s origins date back to the 1940s in South Korea, making it the first Asian manufacturer in history. Other brands had some manufacturing plants in this part of the world, but Hankook was the first to come out specifically from there.
One of the things that attracted the most attention from the beginning was the size of its facilities, which are still in Seoul today. At first, it made not only tires for cars but also for airplanes, as well as synthetic compounds for other industries.
The number of factories was expanded. First in other locations in Korea, then in Japan and China and later, after great success in their sales, they decided to establish subsidiaries in the United States. Shortly after they did the same in Europe, opening a headquarters in Germany.
Hankook wants to become a premium tire brand Currently, the South Korean manufacturer is the seventh worldwide in revenue, registering a total of 5.3 billion euros in 2017, so the goal that has been set is not easy. Investment in marketing and advertising, as well as placing the accent on high-end car brands and competition are the main pillars on which the manufacturer operates.
Hankook knows that it has come later than other manufacturers and that they are well established. Despite being a relatively young brand, born in 1941 and turning 77 last May, it has managed to open a gap between European, North American and Japanese manufacturers, which occupy the top positions in sales worldwide.
Hankook is the third largest Asian brand in the world in terms of turnover, only ahead of Bridgestone and Sumitomo. As shown in the table, drawn up according to data from the ETRMA (European tire manufacturers association), the gap between the first two brands, Bridgestone and Michelin, and the rest is remarkable, being the only ones that exceed 20,000 million euros in annual income.
Despite this, Hankook begins to close the gap with its immediate competitors: Pirelli and Sumitomo are close. In fact, in recent years, Hankook has not stopped growing in turnover, experiencing growth between 2015 and 2016 of 4% and almost 1% between 2016 and 2017. Its range supplies tires for both passenger cars and heavy vehicles and light, as well as competition.
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