Essential Tyres & Auto Limited
Phone: +64 9577 3099
Tyres Brands: Michelin, Toyo Tires, Pirelli, Nitto, Continental, Kumho
Address: 7 Cortina Place, Pakuranga, Auckland
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 9:00-14:00, Sunday: Close.
Essential Tyres & Auto Limited Videos
▷ Michelin Tyres
About Essential Tyres & Auto Limited
It is a local family business, which emerged in the year 2011, and they are recognized as a trusted, competent and friendly tire store, offering a wide range of quality brands at fantastic and unbeatable prices.
They combine local knowledge, experience within the industry and an extensive range of high-quality new tyres, offering the East Auckland community safe and cost-effective solutions. Essential Tires is an authorized Goodyear dealer, so you have a great guarantee of getting tires that have passed strict quality controls.
The philosophy is to keep you and your family safe on your journey. That’s why when recommending tyres; they make sure to match your vehicle, the roads you drive on, your driving style, and most importantly, your budget.
They are reliable people, have excellent knowledge of community requirements and expectations, and travel the same roads as you. If you are looking to have an excellent service, quality and trustworthy guarantee, do not hesitate to choose them, they will not disappoint!
Michelin Tyres History
Michelin is a French company, and today it is considered the second largest in the world in the tyre business. It was founded in 1889 by two brothers, Andre Michelin and Edouard Michelin. The company was based out of Clermont-Ferrand in France, and is older than the Eiffel tower. They began the business by making bicycle tires, and other pneumatic tires.
The history tells, somebody come over to their factory, and while this person needed to have his tyre replaced on his bicycle, the two brothers ended up waiting to get the tire replaced so they went at it at their own factory, and took the over three hours to replace this tyre.
What ended up happening, well, they let the glue sit and they had to peel it off, and rip it back on, and the next morning they went to test out this tyres that they had finally replace for the bicycle, and turns out it didn’t last nothing more than a few short hundred meters.
But the two brothers were so convinced that the future rode on some form of rubber detachable tyre, that they went into develop the first retractable, mountable, detachable tire that you could put on a bicycle.
The first Michelin patent was in 1891 and it patented a removable bicycle tire, which helped Charles Terront in the Paris-Brest-Paris race. Most part of people were interested in how this company managed to get a hold of demountable tire.
And from there the two brothers realized, and the team that they had behind them, that they could probably do something with that technology. They began to grow the company through word of mouth because the wanted to get involved in everything possible, and the want to convince people that rubber tire and the way that they were making them was the future, and they were going to do that with the introduction of this little known technology.
In those days in France, the automobile industry was very low, because cars were too expensive and they weren’t used to this kind of vehicle. So Michelin make road maps to promote the automobile industry, they made 35.000 copies and tried to give to all people, to convince people than roads maps were the future so that people could travel to placed that they couldn’t before.
In 1946 the company took a tremendous technological leap by inventing the radial tire, taking advantage of technical success, it managed to become a leading player in the global manufacture of tires.
By 1968 Michelin installed its first offices in the United States of America, achieving rapid growth, and by 1989 the company reached 10% of the tire market share in the United States.
In 1989, Michelin acquired the recently merged tyre and rubber manufacturing divisions of the American firms B.F. Goodrich Company and Uniroyal, Inc.
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