Beaurepaires Te Rapa
Phone: +64 7849 6033
Address: 4 Pukete Road, Hamilton, Waikato
Opening Hours: Monday to Friday: 08:00 – 17:00, Saturday: 09:00–12:00, Sunday: Close.
Tyres Brands: Michelin, BF Goodrich, Dunlop, Continental, Maxxis and Goodyear.
▷ Michelin Tyres
Beaurepaires History – Te Rapa
Beaurepaires is a huge international retail tyre company, it was founded in Australia in 1922 by Sir Frank Beaurepaires, and today it has a presence in several countries in the southern hemisphere.
Its particular logo maybe is because in 1933 this company set up its own tyre manufacturer factory in Australia with the name Olympic Tire & Rubber Co. (Greek statue with giant tyre on his shoulders).
1980: Beaurepaires and Olympic amalgamate with Dunlop, 2006: Goodyear Tire & Rubber Company took 100% ownership of the company. 2008: The Company ceases manufacturing in Australia to focus on their marketing, wholesale and retail operations by Goodyear & Dunlop Tyres.
One of the main characteristics of this company is its particular combination of blue and orange colours in all its stores. It is also important to mention their excellent TV discount commercial and its great effort focused on customer satisfaction.
Today the company sells several tyres brands including Michelin, BF Goodrich, Goodyear and Dunlop. Also provides brake servicing, batteries, wheels alignment and balancing, puncture repair and oil change.
The main locations of its stores are in Northland, Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Manawatu/Whanganui, Taranaki, Wellington, Tasman, Canterbury, Otago and Southland.
Michelin Tyres History
Michelin is a French company, and today it is considered the second largest in the world in the tyre business. It was founded in 1889 by two brothers, Andre Michelin and Edouard Michelin. The company was based out of Clermont-Ferrand in France, and is older than the Eiffel tower. They began the business by making bicycle tires, and other pneumatic tires.
The history tells, somebody come over to their factory, and while this person needed to have his tyre replaced on his bicycle, the two brothers ended up waiting to get the tire replaced so they went at it at their own factory, and took the over three hours to replace this tyre.
What ended up happening, well, they let the glue sit and they had to peel it off, and rip it back on, and the next morning they went to test out this tyres that they had finally replace for the bicycle, and turns out it didn’t last nothing more than a few short hundred meters.
But the two brothers were so convinced that the future rode on some form of rubber detachable tyre, that they went into develop the first retractable, mountable, detachable tire that you could put on a bicycle.
The first Michelin patent was in 1891 and it patented a removable bicycle tire, which helped Charles Terront in the Paris-Brest-Paris race. Most part of people were interested in how this company managed to get a hold of demountable tire.
And from there the two brothers realized, and the team that they had behind them, that they could probably do something with that technology. They began to grow the company through word of mouth because the wanted to get involved in everything possible, and the want to convince people that rubber tire and the way that they were making them was the future, and they were going to do that with the introduction of this little known technology.
In those days in France, the automobile industry was very low, because cars were too expensive and they weren’t used to this kind of vehicle. So Michelin make road maps to promote the automobile industry, they made 35.000 copies and tried to give to all people, to convince people than roads maps were the future so that people could travel to placed that they couldn’t before.
In 1946 the company took a tremendous technological leap by inventing the radial tire, taking advantage of technical success, it managed to become a leading player in the global manufacture of tires.
By 1968 Michelin installed its first offices in the United States of America, achieving rapid growth, and by 1989 the company reached 10% of the tire market share in the United States.
In 1989, Michelin acquired the recently merged tyre and rubber manufacturing divisions of the American firms B.F. Goodrich Company and Uniroyal, Inc.
Tyres in Hamilton
There are an estimated 127.000 vehicles in Hamilton, which means there are 635.250 tyres in this city.
Hamilton is a city located on the North Island, just 130 km from Auckland, the city of Hamilton is the fourth largest metropolitan area in New Zealand with a population of 200,000 inhabitants.
The visually stunning gardens of Hamilton are connected by paths that wind through a gallery of themed gardens, from greater Italy to tranquil Asia. Other highlights of the city are the Waikato Museum or the Hamilton Zoo, which allows you to observe native birds by entering an aviary where the birds fly freely.
The central part of Hamilton is easy to navigate and is packed with cafes, restaurants and bars where you can enjoy wine, delicacies and dancing all night long. Between February and October, you can watch a rugby match at the Waikato Stadium. Don’t forget to wear the local colors: red, yellow and black!
Known for its scenic diversity, the Hamilton & Waikato region offers a myriad of outdoor activities including hiking, biking along the Waikato River, bush hiking at night, and mountain biking. A well-known place is the Maungatautari Ecological Reserve, which allows hikers to enjoy a magnificent experience in the New Zealand forest.
The city of Hamilton has stunning gardens, many shops, restaurants, and fun nightlife. It also has many accommodations. Hamilton provides the perfect base for exploring a great region.
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