Essential Tyres & Auto Limited
Phone: +64 9577 3099
Tyres Brands: Michelin, Toyo Tires, Pirelli, Nitto, Continental, Kumho
Address: 7 Cortina Place, Pakuranga, Auckland
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 9:00-14:00, Sunday: Close.
About Essential Tyres & Auto Limited
It is a local family business, which emerged in the year 2011, and they are recognized as a trusted, competent and friendly tire store, offering a wide range of quality brands at fantastic and unbeatable prices.
They combine local knowledge, experience within the industry and an extensive range of high-quality new tyres, offering the East Auckland community safe and cost-effective solutions. Essential Tires is an authorized Goodyear dealer, so you have a great guarantee of getting tires that have passed strict quality controls.
The philosophy is to keep you and your family safe on your journey. That’s why when recommending tyres; they make sure to match your vehicle, the roads you drive on, your driving style, and most importantly, your budget.
They are reliable people, have excellent knowledge of community requirements and expectations, and travel the same roads as you. If you are looking to have an excellent service, quality and trustworthy guarantee, do not hesitate to choose them, they will not disappoint!
▷ Nitto Tyres Videos
Nitto Tires History
Nitto Tires produces one of the most unique tyre designs for almost every performance category. This includes on-road, off-road, rally racing, quarter-races, drifting, or luxury touring. Nitto Tires has practically a tyre for every specific need of yours. A prominent type in their range of tyres is the Nitto Grappler Tire. This tyre was designed for trucks and SUVs ranging from highway cruiser vehicles to extreme off-road applications.
The Nitto Motivo, Neogen, INVO and NT series are designs that span across all four seasons and apply to almost every vehicle on the road. While some of the tyres are for street performance, others are made for quiet passenger comfort and still others are for winter performance driving. Nitto racing tyres are another in the series that undergo extreme performance and, in many cases, are not legally allowed on the street.
Nitto Tires was formed as a small company in Japan in 1949 and has been a low-profile tyre manufacturing business entity for a considerable period. When it comes to the big names in tyres around the world, manufacturers like Bridgestone, Michelin, Goodyear, Continental and Sumitomo quickly come to mind. Nitto Tires was finally acquired in 1979 by Toyo Tires, and since then it has continued to experience many ups and downs at the company in its operations. In the mid-1990s, the company’s operations practically ceased to exist in its home country of Japan. Still, they continued to prosper in the United States, where demand for tyres continues to see steady increases.
As a result of this modest success story in the United States, Toyo Tires considers Nitto Tires to be an all-American business organization. Since 2000, when Nitto Tires top management undertook a complete reorganization that saw the company shake off the ashes to emerge once again as a startup.
Today Nitto Tires has production facilities spread across the United States, China, Malaysia and Japan, producing all-terrain, high-performance and luxury tyres and selling the same everywhere. Nitto Tires’ success story is widely believed to have been underlined by its deep involvement of online marketing and social media in its marketing operations with more than 11 million followers on Facebook alone.
Nitto Tires currently has around two dozen tyre models that ensure there is a tyre for every trip. The use of computer-aided tyre design, rigorous testing procedures, and a large volume of consumer feedback also contributed to the company’s rise. Nitto Tires gives you more speed, more traction, less drag, better handling and more comfort.
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