Essential Tyres & Auto Limited
Phone: +64 9577 3099
Tyres Brands: Michelin, Toyo Tires, Pirelli, Nitto, Continental, Kumho
Address: 7 Cortina Place, Pakuranga, Auckland
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 9:00-14:00, Sunday: Close.
About Essential Tyres & Auto Limited
It is a local family business, which emerged in the year 2011, and they are recognized as a trusted, competent and friendly tire store, offering a wide range of quality brands at fantastic and unbeatable prices.
They combine local knowledge, experience within the industry and an extensive range of high-quality new tyres, offering the East Auckland community safe and cost-effective solutions. Essential Tires is an authorized Goodyear dealer, so you have a great guarantee of getting tires that have passed strict quality controls.
The philosophy is to keep you and your family safe on your journey. That’s why when recommending tyres; they make sure to match your vehicle, the roads you drive on, your driving style, and most importantly, your budget.
They are reliable people, have excellent knowledge of community requirements and expectations, and travel the same roads as you. If you are looking to have an excellent service, quality and trustworthy guarantee, do not hesitate to choose them, they will not disappoint!
▷ Toyo tires
Toyo Tyres History
Toyo Tires began in August of 1945, actually between a merger between two companies. Those two companies would be Hirano Rubber Manufacturing and Toyo Industrial.
Hirano Rubber was founded in 1890. Hirano has been known in the industrial community for the rubber manufacturing plants that they have for a long time. And, over the course of decades that had gone through the 18 and 1900s, they specialized just making rubber hoses and components for pretty much anything. And it wasn´t until the World War II came around, Hirano Rubber was really starting to get in pressure with regards to where they were producing supplies and other sorts of rubber compounds for pretty much any kind of war effort.
So back in 1943, Hirano was looking for a company that they could partner with that would match them on a supply that the actual government was looking to get the rubber manufacturing companies and Toyo Industrial was essentially brought into the mix.
In 1938 Toyo Rubber was born, and that was conducted by a man named Toyo Boseki, and in 1938 Toyo just came on board as one of those companies that had everything going for them. A lot of their growth was through acquisitions and mergers, not by natural organic growth.
It wasn’t until 1943 came along until they started to realize that Toyo was going to essentially become the sole proprietor use of all rubber manufacturing tires for Japan, they had just all the mergers and all the acquisition back in the time that it was just the company to go to.
Toyo Tires came to the USA in 1966 of July, from them Toyo truly began to grow through organic growth on top of the mergers and acquisitions that they had throughout the decades, especially considering when they went public to the stock market.
Toyo owns Toyo Tires, Nitto is owned by Toyo, Silverstone is also owned by Toyo. So Toyo Tires essentially an extremely large market share, and although we think that they do all things car, Toyo actually has a lot more focus on the wheels of their trucks, especially their Open Country and tires of that nature.
Toyo has a division that specializes in all thing rubber; this division makes up about 20% of its overall business. Really what they do, is any sort of commercial products that they can get their hands on when it comes to rubber automotive manufacturing parts.
Toyo tires are just a good brand, and they do very well at what they do. On top of that, they’re involved in almost every single motorsport you can possibly imagine. Toyo is a brand that pretty much carries every sort of possible product that you could want as long you have cash. Toyo is not of those more affordable brands, especially when it came to tires. Toyo specializes in making tires for specific application purpose.
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